Artleisure
A visionary audio-visual installation that immerses users in a unique and imaginative landscape, challenging conventional notions of exercises. Designed to elevate the exciting personality of a mock sportswear brand, Artleisure utilises generative artwork to innovate how young adults approach working out. Developed with Arduino hardware and p5.js codes, the project generates ever-changing sounds and visuals that adapt and evolve in response to the user’s movements. The project explores the intersection of art, fitness, and technology by infusing dynamism and unpredictability into the typically-monotonous, repetitive activity of exercise.
A project by Jacqueline Tan, Julienne Lim, and Ly Thao Le that was developed under the Live Project brief "Activations through Interactive Experiences" with R/GA Singapore.
Activations help brands engage directly with their customers through unforgettable interactive experiences. This brief challenged participants to design a brand activation in the form of an interactive experience in a public space, that encourages participation from the brand’s target audience.